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Friday, 21 November 2008 |
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Friday, 21 November 2008 |
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Beyond GM's Bailout or Bankruptcy: The Chevy Volt 
Scion's Marketing Story: As You've Never Heard it Before 
Public Body Scanning Stunt Promotes Thermal Underwear 
The Media Frustrations of a Bottled Water CEO 
Chasing Consumers Into Planes, Hotels and Cruise Ships 
Verizon Marketing VP Discovers Brand Differentiator He Didn't Know He Had 
No Economic Slump for Social Media App Ads 
Cable Operators Warned of Weak End-User Experience 
Schwab CMO Raves About Recent Rotoscope Ads 
Traveling Freak Show Promotion Boosts Dos Equis Brand 
A Sour View of Corn Refiners' Sweetener Ads 
Police Halt Carnival Cruise Lines Wrecking-Ball PR Stunt 
Doggedly Maintains Highest Luxury Standards 
Northern Europe's E-Mail War Against Big Oil 
And What It Says About Celebrity Endorsements 
Creating Zealots Rather Than Customers 
And What You Can Do To Change That 
Intentional Bleepers and Bloopers as Branding Tactic 
User Generated Content Morphs Into Bookshelf Copyright Competitor 
New Services Help Marketers Fight Brand Copy Cats 
Watch Industries Other Than Your Own 
Peugeot's Unique Strategy 
Luxury House Moves to TV Ads as Elite Status Erodes 
Marketer Reengineers Facilities and Inventory for Seniors