SAN FRANCISCO (AdAge.com) -- Yahoo will be the default search engine on T-Mobile's new mobile-web portal in a deal that gives the search giant a window to mine advertising revenue from the carrier's 32-million-plus customers.

NEW YORK (AdAge.com) -- Microsoft CEO Steve Ballmer ruled out another run at acquiring Yahoo, but did say the software giant would be interested in a partnership in search to create a stronger No. 2 to Google.

NEW YORK (AdAge.com) -- How tough is it getting in the online ad market? Undertone Networks, which only works with so-called premium online publishers, is offering to refund advertisers up to $50,000 if an ad ends up on a site that it shouldn't.

NEW YORK (AdAge.com) -- Bazaarvoice, the company that introduced online consumer reviews to sites such as Bestbuy.com and Walmart.com, is introducing a service that would help increase the number of reviews on retailers' websites, driving sales. The idea is that consumers can submit product reviews on a manufacturer's website and then those reviews can be forwarded to the retailer sites.

Google had reportedly created a method for ranking the influence of social networkers. But it might be moot, because bloggers are more influential.

It took a while, but last month the U.K.'s Guardian became the first major newspaper to offer full-text feeds. They should be lauded. Unfortunately, the move comes just as there are signs that RSS won't reach critical mass anytime soon.

Over 25% of those using social-networking sites say that their TV viewing is being cannibalized.

It's an invasion of ads on Google. They're showing up in places where the search engine has never had them before, with formats we've never seen.

Whether you're attending an event or want to follow one from afar, one of the most useful tools is Twitter, the 140-characters-or-fewer messaging service.

NEW YORK (AdAge.com) -- Allurent, a small technology shop based in Cambridge, Mass., has been testing Desktop Connection, a prototype meant to augment and eventually replace a piece of the catalog business

TopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers.  On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to [...]

Editor note: In order not to overwhelm readers with posts during Pubcon, we’ve saved a few additional sessions for posting this week. Enjoy! Content is king. In spite of all that has changed in the online sphere since its inception, content is still the critical element to a compelling website. Providing relevant, fresh content on [...]

Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah [...]

Have you considered developing content specifically to drive traffic from social media sites? Have you also considered what you want from that social media traffic, and what to do with it once you have it? In a session titled, “Earning Big Bucks with Social Media Traffic“, Social Media Marketing advocates including Rank Fishkin, Vanessa Fox, Michael [...]

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the [...]

The last regular session of the day I decided to attend was on In-House SEO and PPC which was moderated by Melanie Mitchell and included Jessica Bowman, Dan Perry, Ana Schultz, Allison Fabella and Jill Sampey. The issues that in-house search marketers experience are the same issues that SEO agencies experience when performing enterprise SEO [...]

The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro. First up is Todd who covered 30 different tools which are too many to mention here but included tools for: [...]

The second day of WebmasterWorld Pubcon didn’t dissapoint with great sessions throughout the day.  In between sessions, I was able to take a few candids and had help from Lisa Barone and Ashley Bruce during the sessions where I was speaking. Elisabeth Osmeloski and Alex Bennert Barry Schwartz and Ken Jurina Jessica Bowman and Heather Lloyd Martin A taller Matt [...]

The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, [...]

The speed and availability of information online has given more power to the individual to be vocal about their opinions and feelings, both positive and negative.  Social media, blogs, forums and online groups can leave you vulnerable to negative attacks if you are not involved in the conversation. This panel of brand ambassadors, including Jessica L [...]

As is tradition at Online Marketing Blog, we take quite a few photos at conferences. I’ve never come back from an event thinking that I took too many.  Here are a few photos from day one of the WebmasterWorld Pubcon conference in Las Vegas, which for me, was interrupted by a trip over to the [...]

You may or may not be using social media tools such as Twitter, Facebook, or Digg in your business. The overarching theme from this panel at PubCon was? why not, what do you have to lose? Social media gurus, including Warren Whitlock, Co-Author of The Twitter Revolution, Brian Carter, Director of Search Marketing for Fuel Interactive, [...]

Building and designing a successful social media campaign can be a lot like designing and building a skyscraper. You need to research the materials, lay a strong foundation, and continue regular maintenance to ensure your building, or social media promotion, doesn?t collapse. In Understanding the Complex Social Media Marketing Playing Field, moderator Joe Laratro led a [...]

The WebmasterWorld Pubcon conference in Las Vegas opened up today with remarks from founder Brett Tabke, who mentioned that only about 30% of the content of this year’s event are dedicated to search marketing. The rest is made up of social media and other related internet marketing topics.  As interests in the industry changes, Pubcon [...]

Now, more than ever, marketing companies and consultants need to get competitive for client dollars and what better way than advancing your knowledge and your network? There are many options for companies and agencies to train digital marketing teams and to keep tenured employees up to date including conferences such as: this week’s WebmasterWorld Pubcon, Search [...]

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management.  Search engines are fantastic for finding things. They’re also a significant contributor to influence online. Blogs, forums, social networks and media sharing sites all offer venues for customers to express their opinions about brands - [...]

Several of the TopRank Online Marketing team attended a Social Media Breakfast last Friday, along with about 150 local business leaders, code warriors, internet marketers, agency peeps and social media enthusiasts, to hear a presentation by David Meerman Scott, author of “The New Rules of Marketing & PR”. TopRank CEO Lee Odden posted a short [...]

In October we decided to mix things up a bit and offer more posts with practical tips, especially the SEO Basics series. While many of our readers appreciate industry insights, observations, conference coverage and interviews, it was the practical tips and resources that attracted the most interest. While started out with tips focused on search engine [...]

This morning the 8th social media breakfast meeting (started by Rick Mahn) was held at the Deluxe HQ here in the Twin Cities.  In a very short time this meeting of a few social media enthusiasts at a coffee house has grown to over 125 people hosted by the likes of  Best Buy and [...]

Please welcome guest blogger Jessica Rosenberg, a freelance writer and active social media user who blogs daily at It’s my life… and does product reviews at The Lemonade Stand. Jessica attended  BlogWell: “How Big Companies Use Social Media” event this week in San Jose. As sponsors of BlogWell, TopRank’s Online Marketing Blog also did a [...]