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internet marketing
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internet marketing resources, news, events and more... |
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internet marketing blogs |
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Ford?s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. (Great summary on Jeff Bullas’s blog) At [...]
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Poll: Best Royalty Free Stock Photo Sites for Bloggers
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog [...]
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5 Ways to Weave LinkedIn Into Your Marketing Mix
From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness.
LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. [...]
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My Top iPhone Apps for Social Media Marketing
It’s a little ironic that I’m writing this post about iPhone apps using WordPress on a Motorola Droid (Devour actually), but it allows me a chance to experience how hard it is to blog, using a tiny tiny tactile keyboard and also finally get this post started.
Ah, back to a full sized Logitech keyboard and [...]
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Customer & Influencer Research in Social Media
“If you don’t eat your meat you can’t have any pudding. How can you have any pudding if you don’t eat your meat!” Pink Floyd, The Wall.
That quote from Another Brick in the Wall reminds me of the cart horse situation with social media marketing: If you don’t know your customers you can’t engage them. [...]
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5 Sure Fire Tactics to Promote a Business Blog
Relevant, Consistently Updated Content + Flawless Technical Functionality & User Experience = Perfect Blog Launch
What’s missing from the equation above? You guessed it: blog promotion.
Creating a glitch-free blog with informative content means next to nothing without attracting readers.
Start promoting your blog today with these five effective tips:
1. Involve influential industry bloggers.
By linking to [...]
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OMS10 B2B Marketing Case Study: Marketo
Our agency TopRank Marketing has been working with Marketo providing SEO, content and blog marketing consulting services for about 2 years. I finally had the opportunity to meet Marketing VP Jon Miller in person today prior to his presentation at Online Marketing Summit: Marketo’s Secret Sauce for Demand Generation.
Marketo is one of the fastest growing software [...]
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How Journalists Use Search & Social Media
TopRank ran a survey of journalists, reporters and editors on their use of search and social media in 2008. We found 91% use search engines like Google to do their job. 64% use social networks. Published in Jan 2010, a George Washington University and Cision survey of journalists reports 89% use blogs and 65% use social [...]
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15 Social Media Answers From OMS10
Online Marketing Summit 2010 in San Diego is host to a smorgasboard of internet marketing topics and this afternoon I am priveledged to participate on a panel about Social Media. Panelists include:
Chris Baggott, CEO, Compendium Blogware
Lee Odden, CEO, TopRank Online Marketing
Michael Senger, CEO & Founder, StoneMass
Caitlin McCabe, Founder, WhiteLabel Marketing
Ben Hanna, VP Marketing, Business.com
That’s a [...]
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Small Business Tips For Reporting Web Metrics
[Last week, we shared some web analytics basics for small businesses or web site owners new to tracking website visitor data. Building on that, this post explores what you should do next to report that data.]
It’s an exciting time to be a small business owner or communications professional. Why? We’ve never had [...]
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Brandividualism: Dilemma or Opportunity?
Many business owners and managers are perplexed by the social web. The effect of customer participation with social media on brands is undeniable. The effect of employee participation with social media can be a bit of a quandary. The range of acceptance for social web activity runs the gamut from IT blocking all internet connections to [...]
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5 Twitter Management Tools You Can?t Live Without
Without a doubt, one of the most popular shiny new objects of many social media marketing programs is Twitter. There are Twitter books, Twitter conferences, Twitter blogs and numerous articles devoted to Twitter marketing. Unfortunately, there’s not enough time left over after reading all the promises of marketing nirvana from using Twitter to actually implement [...]
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Open Letter to Blog Comment Spammers
Dear “SEO Consulting Services New York” and you too “Starting A Home Business”,
I have an admission to make: I don’t like comment spam. You are comment spammers. Our readers don’t like you. I don’t like you. You’re not welcome here.
Our Akismet filter has been doing a good job of filtering out spam and our commenting [...]
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Basic Tips on Web Analytics
Just about every business with a web site does something to market and promote it. When those companies are asked about web analytics, it’s surprising how many look back with a blank stare. This isn’t the case with mature online marketers but it does happen a lot with new business web sites and blogs.
For many [...]
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3 Reasons PR & Communications Pros Need to Know SEO
The PR industry is in a state of flux with increasing importance on getting into the content and social web business. Consumers are spending more time with digital and social media. Advertising dollars are following. That means less budget to staff newsrooms and reporters, journalists and editors to pitch.
Understanding the needs of their “customers’ customer” [...]
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Ten Must Read Tips to Start a Small Business Blog
A friend of mine who is an experienced corporate marketer started a new business. The store just opened and being the good pal that I am, I was able to provide some advice regarding marketing on the web – specifically regarding blog marketing.
This is a new small business, so considerations for what to do about [...]
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5 B2B Social Media Winners
Take a moment to think about, and count, the number of B2C social media success stories that pop into your head.
I?ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners ? those organizations that caught on [...]
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7 Answers to News SEO Questions You Should Know
Recently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar and while I’ve done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before.
The outcome exceeded all expectations thanks to the excellent [...]
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Get Smarter at Online Marketing Summit
I know I did an upcoming events roundup last week but the upcoming Online Marketing Summit in San Diego is certainly worth a post of it’s own. Besides, I get to announce that one of our clients from Zoomerang (MarketTools), won a free conference pass! Congratulations to Amy Lindahl!
Last year OMS came through Minneapolis [...]
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Two Biggest Advantages of Small Businesses SEO
With search engine optimization, small businesses have two advantages larger competitors often can’t match: creativity and agility.
By embracing these two philosophies as part of their digital marketing DNA, small businesses can carve out a search marketing strategy that runs circles around larger competitors.
Today, we’ll briefly explore why creativity and agility are advantages small businesses have [...]
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2008 Marketing Plan Template |
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just in: internet marketing |
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TriMark Solutions Welcomes Brentwood Carpets as Newest Internet Marketing Client (dBusinessNews.com)
Raleigh, NC ? Brentwood Carpeting,...
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Michigan Internet Marketing Company Ingenex Digital Launches New Web Site (Marketwire)
ANN ARBOR, MI--(Marketwire - March...
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Research and Markets: Managing Your Company's Reputation on the Internet What Marketing Executives Need to Know, Web ... (Business Wire via Yahoo! Finance)
DUBLIN----Research and Markets has announced...
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Michigan Internet Marketing Company Ingenex Digital Launches New Web Site (Marketwire via Yahoo! Finance)
ANN ARBOR, MI--(Marketwire - 03/09/10)...
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TriMark Solutions Internet Marketing Team to Speak at Liberty University Advertising Club Meeting (dBusinessNews.com)
Raleigh, NC ? March 3,...
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Marketing professor puts a new spin on Internet hook ups | Daily Sundial (Daily Sundial)
Marketing professor, Art Shulman, sheds...
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Internet Marketing Conference To Hit Calgary AB In March (PRWeb)
The Internet Marketing Conference hosts...
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Internet Marketing Conference To Hit Calgary AB In March (PRWeb via Yahoo! News)
The Internet Marketing Conference hosts...
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Intelius Leads in Development of Consumer-Focused Internet Marketing Standards Working Group (redOrbit)
BELLEVUE, Wash., March 8 /PRNewswire/...
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SEO Services Offered By Internet Marketing Companies Today (Turks.US)
There are different kinds of...
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