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Wednesday, 10 March 2010
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email marketing headlines
  • Men's Wearhouse launches tuxedo campaign for prom season
    Retailer Men's Wearhouse is conducting a viral campaign to promote tuxedo rentals during prom season. The effort encourages teenagers to sign up to be a "prom rep" for the chance to win a free tuxedo or a Chevrolet Camaro. The effort, launched at the end of last month, runs through July.


  • Inbox Insider: Video inches its way into e-mail
    Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.


  • How word-of-mouth fuels e-mail campaigns
    Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.


  • Tips for e-mail marketing bliss
    Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your e-mail campaigns.


  • Inbox Insider: Spammers disguised as legitimate brands
    Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.


  • Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited
    Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales


  • E-mail scam targets American Airlines customers
    Scammers recently sought consumer information by distributing e-mail messages pretending to be from American Airlines. The phishing messages appeared to have been sent from American Airlines' AAdvantage frequent flyer program.


  • Less is the new more: E-mail marketing is social
    The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.


  • Red Cross to promote centralized biomedical site with e-mail
    The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which will officially debut February 23, with e-mail and social media at the local level and search engine optimization.


  • Goodmail CEO Horan steps down after two-year tenure
    Peter Horan resigned as CEO of Goodmail last week after nearly two years in the position. Daniel Dreymann, co-founder and president of Goodmail, said he will take over Horan's responsibilities. No replacement will be hired.


  • Nailed It: DMNews talks with Ed Weiss, GM, Movies Unlimited
    Ed Weiss, general manager of Movies Unlimited, discusses how the multichannel film retailer and cataloger used e-mail marketing to re-target past customers and boost sales


  • ElfYourself campaign mixes social and e-mail
    Office supply giant OfficeMax builds on its ubiquitous ElfYourself viral holiday campaign by weaving social media and e-mail into the fabric of its direct marketing initiatives.


  • Best advice for building nonprofit e-mail lists
    Multiple tactics help marketers tackle e-mail list building in the nonprofit sector. Four nonprofit experts share their top recommendations for growing e-mail databases effectively, while minding permission.


  • E-mail basics meet new tricks
    E-mail marketers blend established best practices with new options, such as social media and embedded video, to engage consumers.


  • eBay wins e-mail bid
    Auction site eBay's steady focus on deliverability in its e-mail strategy is achieved through attention to authentication, reputation and relevancy.


  • Inbox Insider: Video inches its way into e-mail
    Video in e-mail is a hot topic on the e-mail vendor side, but I haven't seen a ton of messages from brands with videos in them. The trend is starting slowly.


  • How word-of-mouth fuels e-mail campaigns
    Customer reviews and other forms of word of mouth make great fodder for e-mail campaigns. When measured against identical campaigns that don't include word of mouth, they generally drive higher click-through rates and sales. Two key benefits of e-mail and user-generated content include driving community participation and using trusted words of customers to market products.


  • Tips for e-mail marketing bliss
    Bliss may be too strong a word when it comes to anything marketing-related, but according to the Direct Marketing Association, every dollar spent on e-mail marketing generates $43.62 in revenue. That, of course, is the average. Follow these rules and get better results from your e-mail campaigns.


  • Inbox Insider: Spammers disguised as legitimate brands
    Spammers are sly. So it's no wonder they take advantage of popular brands' reputations to pull one over on the consumer. This past week saw two spam attacks in which e-mails appeared to be from legitimate brands.


  • Less is the new more: E-mail marketing is social
    The social nature of the Internet is changing e-mail marketing for the better. The old mentality: "Just send it; it's cheap." The result: High subscriber fatigue, inconsistent inbox deliverability, declining response rates and virtually no ability to forecast or predict response.


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