Members only online shopping community Ideeli launched an e-mail marketing campaign July 27 to retain lapsed customers. The company developed the campaign strategy and creative in-house, and partnered with e-mail marketing agency ExactTarget on delivery.

E-mail marketing firm StrongMail has acquired two marketing services firms in a bid to expand services to its 500-plus clients.

The Discovery Channel launched an integrated marketing campaign July 26 promoting the season finale of reality show 'The Deadliest Catch.' The effort contains a sweepstakes consumers can enter through the show's e-mail newsletter.

The New York-based IFC Center, an organization dedicated to independent cinema, launched an e-mail marketing campaign July 20 to celebrate its fifth anniversary.

I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.

As we know, e-mail marketing is one of the most valued tools in direct marketing.

Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.

Chevron and Texaco will begin a weekly e-mail blast on July 12 to support an online campaign created to bolster support for its credit card program. The e-mail campaign will focus on new offers made available throughout the entire program.

Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high.

The USA World Cup Bid Committee launched an e-mail marketing campaign July 1 utilizing the newfound star power of soccer player Landon Donovan. The group's goal is to get consumers to support its effort to have the US named host country for the World Cup in 2018 or 2022.

Turner Sports relies on e-mail marketing to help drive traffic to PGATour.com during the annual PGA Championship, which in turn drives ad revenues. The site's user experience is centered on live streaming coverage of the games, so for last year's Championship games, the media company decided to merge the two by adding video to e-mail.

After the recession rocked the travel industry, marketers expect a better 2010

Deb Swider, e-marketing director, member communications at the American Society for the Prevention of Cruelty to Animals (ASPCA) explains how the organization turned around its e-mail open rates

Marketers respond to knowledge-hungry customers by providing health guidance

Social and e-mail combine with offline media to help sell technology products

I had several interesting conversations about e-mail marketing to teens while working on an upcoming feature about college marketing for our August 9 issue.

As we know, e-mail marketing is one of the most valued tools in direct marketing.

Brand loyalty and customer engagement are at an all-time low as more companies are vying for attention in an increasingly crowded and competitive landscape.

Given that e-mail is the choice form of communication for many consumers, it's no surprise that its influence on offline sales, brand advocacy and discovery is high.

Marketers have the best chance to strengthen their brands and boost sales when their messages are properly delivered. However, improving the quality of existing customer data - particularly with up-to-date email addresses - is sometimes a daunting task.