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business marketing
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plans, news and resources |
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business marketing plans, news and resources |
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business marketing news |
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IAB: Internet ad revenue up 11.0% in third quarter
New York—Internet ad revenue reached $5.9 billion in the third quarter, up 11.0% over the same period last year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers.
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New search engine launched to find radio ads
New York—A new search engine service allows radio listeners to relocate online radio ads by searching for keywords or product information, as well as stations, dial positions and locations.
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HSR acquires Flow Creative
Chicago—HSR Business to Business announced the acquisition of Flow Creative, a Chicago-based creative agency. Financial terms were not disclosed. Flow Creative’s capabilities include advertising, collateral, interactive and package design.
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PennWell to launch 'Photovoltaics World'
Tulsa, Okla.—B-to-b media company PennWell Corp. announced Thursday that it will launch Photovoltaics World in March 2009.
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Cygnus shutters ‘Frozen Food Age’
Westport, Conn.—Cygnus Business Media confirmed Friday that it has shuttered Frozen Food Age. Three staff members were let go, according to a company spokesperson. Cygnus acquired the monthly magazine in 2002 from VNU Business Media.
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Canon Communications reports increased revenue for fiscal year 2008
Los Angeles—B-to-b media company Canon Communications reported that revenue for the fiscal year ended Sept. 30 rose 23% compared with fiscal year 2007.
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Companies still look to grow, despite downturn
Chicago—Amid the current economic downturn, marketers aren’t just trying to ride out the storm, according to panelists who spoke Thursday at BtoB’s NetMarketing Breakfast.
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Marketers plan to increase ad spend for cable, online, mobile
New York—Even as advertisers become somewhat less optimistic in the current economy, a majority still plan to increase advertising budgets online as well as on cable TV and to mobile devices.
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Study: E-mail unsubscribe requests sometimes go unacknowledged
New York—In a newly released study of e-mail subscription practices, 20% of top brand marketers sent additional e-mails even after confirming an unsubscribe request.
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TechTarget acquires Brian Madden Co.
Needham, Mass.—Information technology media company TechTarget announced Wednesday the acquisition of the Brian Madden Co., which produces a Web site (BrianMadden.
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business marketing blogs |
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64 B2B Marketing Tools and Resources
Marketo serves up "a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts" focused on b-to-b marketing. The copious compendium covers topics such as lead nurturing, demand generation, and sales and marketing alignment.
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Statistics on Advertising during a Recession
Writing in his Buzz Marketing for Technology blog, Paul Dunay offers some interesting stats related to advertising during a recession, starting with McGraw-Hill Research study of over 600 Businesses that found, during the 1981-1982 downturn,...
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“Keyword Stuffing, Keyword Stuffing, Keyword Stuffing”
Check out the latest installment of the SEO comic “Ranked Hard,” which reminds marketers guilty of padding copy to land more page views of the unethical nature of this practice.
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2008 Marketing Plan Template |
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just in: business marketing |
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BW)(MN-BLUEHORNET-NETWORKS)(DRIV.NASDAQ) BlueHornet Networks Wins New Email Marketing Clients Business Editors/Retail ... (INO News)
(AP:MINNEAPOLIS--) (BUSINESS WIRE) _ Nov. 21, 2008--BlueHornet Networks, Inc., a...
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JHA Hires Leo Tinkham as Vice President, Marketing and Business Development (Business Wire via Yahoo! Finance)
PORTLAND, Maine----JHA, a subsidiary of Gen Re LifeHealth, is...
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Boscobel Marketing Communications Wins Best Overall 'Stevie' Business Award (PR Newswire via Yahoo! Finance)
Boscobel Marketing Communications, the Washington, D.C.-area branding and PR...
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DVLA's Ecomotive Campaign Scoops Business "Oscar" (The Auto Channel)
LONDON ? November 21, 2008: An innovative marketing campaign by...
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DVLA wins bigmouthmedia Marketing Strategy of the Year Award (e-Consultancy)
The DVLA?s campaign to increase use of its online services...
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