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business marketing news |
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T-Mobile USA drops Yahoo search in favor of Google
Bellevue, Wash.and#8212;Cellular communications provider T-Mobile USA has dropped Yahoo as its exclusive mobile search engine after a little more than a year, replacing it with Google.
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Fujitsu selects GyroHSR London for marketing
Londonand#8212;Fujitsu, an IT services, network and hardware provider, has selected GyroHSR London to handle marketing in the U.K. and Ireland, following a review.
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24/7 Real Media releases new version of ad management platform
New Yorkand#8212;24/7 Real Media announced the release of Open AdStream 10, the newest version of its ad management platform. The new release is integrated with Omniture SiteCatalyst to provide geo-demographic targeting to online users.
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Web Analytics Association hires Levin as executive director
Wakefield, Mass.and#8212;The Web Analytics Association has hired Mike Levin as its first full-time executive director.
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Infogroup to be acquired, go private
Omaha, Neb.and#8212;After months on the auction block, big database marketing holding company Infogroup has entered into an agreement to be purchased by private equity firm CCMP Capital Advisors for about $460 million, or $8 a share.
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Study: Biggest companies accelerate social media marketing
North Dartmouth, Mass.
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Hooverand#8217;s augments database coverage
Austin, Texasand#8212;Business information provider Hooverand#8217;s has launched a new Hoovers.com subscriber site that doubles the companyand#8217;s coverage to 65 million companies and 85 million contacts worldwide.
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MSE Enviro-Tech Corp. selects Zenergy for rebranding
Miamiand#8212;MSE Enviro-Tech Corp., which makes eco-friendly alternatives to industrial chemicals, has hired Zenergy Communications, Toronto, for a rebranding effort. Zenergy will be responsible for strategy, branding and investor/media relations.
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TechTarget acquires ebizQ.net
Newton, Mass.and#8212;Technology media company TechTarget announced Monday that it has acquired ebizQ.net, a Web site for business and information technology decision-makers focused on business process management and service-oriented architecture.
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Initiative hires Bader as chief strategy officer-worldwide
New Yorkand#8212;Media agency Initiative has hired Eric Bader as chief strategy officer-worldwide, a new position. Bader was previously president of BrandInHand, a mobile marketing agency he co-founded.
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business marketing blogs |
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Is Your B2B Company REALLY Ready for Social Media
Marketo's Maria Pergolino provides a quick checklist for marketers looking to step up their social media efforts. A key component, she says, is ensuring the human resources are available to sustain the program.
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