TV advertising trends remain so strong in the U.S. that Barclays Capital on Thursday raised its 2010 TV forecasts despite modestly lowering total ad spending estimates.
Pay-TV broadcaster BSkyB's operating profit was up 10% year on year in the 12 months to the end of June, bolstered by an uplift in advertising, according to results out today.
Mobile advertising is currently a billion dollar market and we've witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google's mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its ...
NEW YORK----Vita New York handcrafted jewelry, anchored in Manhattans Soho neighborhood, has selected MDG Advertising to handle their public communications.
REDWOOD SHORES, Calif.----Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010.
The default assumption of many media pundits has been that advertising dollars will be spent where Advertising - Madison Avenue - Mass media - Advertising and Marketing - Television
