People magazine's two-page spread features Alex Bogusky's "9-Inch Diet" but fails to mention his agency represents fast-feeders including Burger King and Domino's.

Australia's ad regulators have released a list of the ads that brought in the most consumer complaints in 2008. At its top was a spot from the tampon brand Kotex that featured an snimated beaver.

The core of DDB CEO chuck Brymer's argument lies in the book's subtitle: "Marketing to the Swarm as Well as the Herd." Consumers, he writes, now behave more like bees, birds and fish than beasts of the field. "In a community a small number of people -- sometimes even one person -- can quickly become the voice of a hundred, a thousand, or 200 million, in much the same way that a darting fish can move the entire school away from a single predator."

Fox has gone so overboard that throughout the game they show viewers the backside of the over-field camera, which is sporting a DirecTV bumper sticker. It's perhaps the most clumsy attempt at product integration I've ever seen.

In the latest work for Burger King, Crispin introduces the world to the "Angry Whopper," a sandwich that may hurt your stomach and make you cry. The effort also allows you to spread the anger.