The core of DDB CEO chuck Brymer's argument lies in the book's subtitle: "Marketing to the Swarm as Well as the Herd." Consumers, he writes, now behave more like bees, birds and fish than beasts of the field. "In a community a small number of people -- sometimes even one person -- can quickly become the voice of a hundred, a thousand, or 200 million, in much the same way that a darting fish can move the entire school away from a single predator."
Fox has gone so overboard that throughout the game they show viewers the backside of the over-field camera, which is sporting a DirecTV bumper sticker. It's perhaps the most clumsy attempt at product integration I've ever seen.
In the latest work for Burger King, Crispin introduces the world to the "Angry Whopper," a sandwich that may hurt your stomach and make you cry. The effort also allows you to spread the anger.
Bankers who want to cut customer churn and make money should look no further than the mobile device in their pockets, argues Yankee Group in new research out today.
Composing on command is an extreme test of a songwriter's work ethic, so let's all admire Tucson-based Tex-Mex band Calexico and its new song "Absent Afternoon," which it wrote and recorded for Threadless using the t-shirt "Bird Migration" for inspiration.
