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2008 Marketing Plan Template |
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more ad blogs |
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In Defense of a Limited Online Presence
When looking for a job, it's absolutely valuable to have a presence online and to naturally share a fresh stream of content. But you should be careful of over-sharing and retweeting just to expand your online footprint.
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What a Small Shop Should Expect After Being Named Agency of the Year
"Will Ad Age notice a 3-year-old interactive agency based in Arkansas?" That was the question that crossed my mind last spring as the application for Small Agency of the Year sat on my desk, mixed in a stack of RFPs, resumes and reports. We were confident of our mettle, but if I'm honest, I wondered it if it was worth my time.
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AT&T: Don't Text and Drive
Texting and driving can have serious consequences. That's the message of a new campaign being rolled out by AT&T this week that says, "Txting & Drivng ... It Can Wait." The national effort, by BBDO, New York and BBDO, Atlanta, seeks to raise awareness, especially among younger drivers, about the risks of texting and driving.
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Five Reasons Companies Should Not Block Access to Social Networks
Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was yes, of course. Well then, most of them already have access to YouTube -- right in their pockets.
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Urban Dictionary Has Ruined Every Flavor
Proximo did not know about RangTang's other meaning. And if it had, he assured us, it would have settled on a different name for the product.
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