|
|
|
|
|
marketing news |
|
Advertising Age - CMO Strategy
|
-
How Reckitt Routed Rivals
BATAVIA, Ohio (AdAge.com) -- Unheralded Reckitt Benckiser has been beating the likes of its more glamorous European neighbor L'Oreal, its seemingly more creative Anglo-Dutch big brother Unilever and industry powerhouse Procter & Gamble Co. on the top and bottom lines of late.
-
For Ford, Road Ahead in China Is Bumpy but Promising
Ford's China sales are slowing and the country's overall growth rate just hit a five-year low. In this environment, Nigel Harris is in charge of keeping Ford on track in the mainland.
-
Why 'Idol' Works for Coke -- but Not for Ford
The biggest TV success in history, "American Idol," features three brands -- Coca-Cola, Ford and AT&T (formerly Cingular) -- have shelled out a reported $26 million to sponsor the show . But for all the money spent and on-air mentions, do the sponsorships really register with viewers?
-
Applebee's Hopes New Marketer Can Re-energize Chain
CHICAGO (AdAge.com) -- Applebee's, the biggest player in the casual-dining sector, said Rebeca M. Johnson is taking the marketing reins as senior VP-marketing.
-
Wanted: A Way to Objectively Measure Your Brand's Value
Execs at Steel City Re are finding innovative ways to value and protect not brand, per se, but corporate reputation.
-
When Your Budget Gets Challenged, Play Offense
If your 2009 budget for branding hasn't already been challenged, it will be, whether in the guise of "finding efficiencies" or by your simply being asked to slash projects and/or head count. You know that bad economic times are not good for branding.
-
Finding Your Way in These Dark Days for DTC Ads
Our industry has entered an era that we at our agency call "Pharmageddon." Amid unprecedented scrutiny by the FDA, Congress and others, researchers are claiming that pharmaceutical advertising is practically useless, causing agencies and marketers alike to raise the white flag before they even take to the battlefield.
-
Marti Barletta: What's the Skinny on Women in Advertising?
To the many marketers seeking to do well by doing good, consider this: Committing your communications to a healthy standard of womanly beauty is another such opportunity.
-
Can Clorox Bring Green to the Mainstream?
Clorox Co., maker of the iconic bleach, is attempting to make existing brands more sustainable and invest in new sustainable brands through internal development and acquisition. It remains to be seen, however, whether a company so strongly associated with "white" will be able to make it as "green."
-
Scott Davis: Build a Brand Consumers Will Actually Want to Control
The "Customer Rules" bandwagon is getting mighty crowded these days, with everyone singing the same tune as they jump aboard: The customer is king. The customer as agency of the year. You (the customer) as person of the year.
|
|
|
|
|
|
|
2008 Marketing Plan Template |
|
|
|
just in |
-
Hearst-Argyle Falls for Sixth Day on Auto Advertising Concern (Bloomberg)
Nov. 21 (Bloomberg) -- Hearst-Argyle Television Inc. , the television-station owner that gets a quarter of its revenue from automobile advertising, fell for a sixth day on speculation sales may drop as carmakers face cash shortages.
-
Wall Street Journal Invades News York Times' Advertising Turf (Bloomberg)
Nov. 21 (Bloomberg) -- The Wall Street Journal is invading the New York Times' advertising turf as competition intensifies in a souring U.S. economy. Saks Inc., a Times advertiser since 1924, recently chose to promote a new Chanel boutique and made-to-measure men's suits in the Journal.
-
How is Internet advertising faring in this bad economy? (BetaNews)
With many news services, it's the dire predictions that make the boldest headlines; but if the headline happens to be, "Advertising Growth Declines," then suddenly the news looks a little more...measured.
-
Online advertising up 11 percent from last year (CNET via Yahoo! News)
The growing economic slump doesn't appear to have fully struck Web advertising.
-
Stint in advertising industry stands artist in good stead (The Star)
After eight years in the advertising industry that constrained his freedom of expression, artist Soon Lai Wai decided to call it quits.
-
Online Advertising: A Glimmer of Light? (E-Commerce Times)
The rest of the economy may be tanking, but online advertising in the U.S. posted big year-over-year gains, according to the New York City-based Interactive Advertising Bureau and PricewaterhouseCoopers. Internet advertising revenue reached nearly $5.9 billion in the third quarter, an 11 percent increase compared to the same period the year before.
-
Advertising pioneer George Beach to be honored (Philly.com)
The interview was winding down, and longtime advertising executive George Beach had begun to relax a little. So, laughing, he showed off the cool trick he can do with his arm.
-
Ronald Pantello, Harry Sweeney, and David Wood Voted Into Medical Advertising Hall of Fame. (PR Newswire via Yahoo! Finance)
The general membership of the Medical Advertising Hall of Fame voted to induct three new individuals at their Annual Awards Dinner to be held February 10, 2009 at the Pierre hotel in New York.
-
States largest PR/advertising firm looks to grow beyond borders (Charleston Daily Mail)
CHARLESTON, W.Va. -- Charles Ryan Associates, West Virginias largest advertising and public relations firm, wants to get bigger.The company, headquartered on the 11th floor of BB&T Square, 300 Summers St., already has offices in Morgantown and Rich...
-
Rough Guide to: In-Game Advertising (New Media Knowledge)
In-Game Advertising offers marketers a cost-effective way to specifically target key audiences, industry players claim. New Media Knowledge talked to one in-game advertising network to see how businesses can deploy and benefit from the technology.
|
|
|
|
