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marketing news |
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Advertising Age - CMO Strategy
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A Quick Fix for Faulty Surveys
Surveys rarely, if ever, provide a direct window into consumers' minds. A host of biases exist that can lead to errors in measurement or inaccurate responses. Yet even when a question's meaning is transparent to consumers, another insidious bias can emerge in surveys: response substitution. Eliminate this, and you'll uncover brand-perception truths you never knew existed.
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Meet the New and Evolved CMO Rock Stars
BATAVIA, Ohio (AdAge.com) -- The era of the high-profile, big-personality, high-production-value chief marketing officer -- which was already going wobbly as the recession began -- has ended definitively with the departures in the past year of the likes of Unilever's Simon Clift and Kodak's Jeff Hayzlett.
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How Wells Fargo Became a Banking Leader in the Asian-American Market
Smart companies are engaged in various ethnic and lifestyle markets because they know that it's smart, it's needed and, most important, it's profitable. In the world of banking and financial services, one institution stands head and shoulders above all the rest: Wells Fargo.
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Behavioral Economics Helping Marketers Better Understand Consumers
NEW YORK (AdAge.com) -- The next time you're standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, ask yourself why. The answer might be rooted in behavioral economics 101. Marketers lately are turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions.
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Marketing to the Masses? Here's Why You Shouldn't
Some simple questions are stupid. And some are just annoying. But every once in a while a simple question makes one re-evaluate everything. Joseph Jaffe asks one such question in his new book "Flip the Funnel," making it a must read for anyone interested in selling anything to anyone anywhere.
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Marketers, Meet the 'Multi-Minding' Woman
"Multi-minding" is a sort of evolution of "multi-tasking"; whereas multi-tasking was more activity-related, multi-minding is more thinking-related. It is the idea that people -- women more so than men -- are literally thinking about multiple things at once. This makes sense and seems a logical progression that our current electronic environment accelerates. But why are we like this? Kelly Skoloda's book "Too Busy to Shop: Marketing to Multi-Minding Women" either doesn't have an answer or isn't interested in one.
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Re-imagining the 'Design of Business'
"The Design of Business" is a perceptive, wide-ranging, entertaining and, at less than 200 pages, tightly written guide for marketers that truly want to make innovation part of their DNA.
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Motivation 3.0: Finding Satisfaction in a Digital Age
Daniel Pink's newest book, "Drive," disputes the long-held corporate ideology that handing out external rewards on the job -- money, for example -- is the best way to manage employees. This approach is counter-productive and crippling to company morale. What we really need, he said, is an upgrade in management technique, one where people are free to explore what really motivates them -- the desire to learn, create and improve their surroundings.
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2008 Marketing Plan Template |
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Advertising at the Colosseum?
The Italian government is offering advertising rights at the Roman Colosseum in exchange for money for restoration work at the iconic site...
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U.S. TV advertising trends remain strong
TV advertising trends remain so strong in the U.S. that Barclays Capital on Thursday raised its 2010 TV forecasts despite modestly lowering total ad spending estimates.
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Advertising and the Big Society-'happy bedfellows'
ePolitix.com speaks to Ian Barber, director of communications at the Advertising Association , about the big society and the economic downturn.
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Advertising uplift helps BSkyB's profit rise 10%
Pay-TV broadcaster BSkyB's operating profit was up 10% year on year in the 12 months to the end of June, bolstered by an uplift in advertising, according to results out today.
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As Mobile Advertising Heats Up, Millennial Media Prepares For An IPO In 2011
Mobile advertising is currently a billion dollar market and we've witnessed tech giants like Google and Apple move into the space with the acquisitions of mobile ad networks AdMob and Quattro Wireless, respectively. AdMob is now part of Google's mobile advertising business and Apple is using Quattro to power its new ad format, iAds. But there is another player that has silently been growing its ...
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Flex-National Radio Advertising Service Launched by Wholesale TV & Radio Advertising Dallas, TX
Wholesale TV and Radio Advertising in Dallas, Texas, announces that they have launched a new service called Flex-National Radio Advertising.
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MDG Advertising Selected as Communications Agency of Record for Vita New York
NEW YORK----Vita New York handcrafted jewelry, anchored in Manhattans Soho neighborhood, has selected MDG Advertising to handle their public communications.
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Smaato Mobile Advertising Award: VC Partners and Nominees Shortlist 2010 Announced
REDWOOD SHORES, Calif.----Smaato Inc., the leading mobile ad optimizer and mobile advertising company, is delighted to announce the VC partners and first set of nominees for the Smaato Mobile Advertising Award 2010.
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Mediaset 2Q Profit Up On Advertising Spending Growth
Mediaset 2Q Profit Up On Advertising Spending Growth
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Is the Internet Breaking Advertising?
The default assumption of many media pundits has been that advertising dollars will be spent where Advertising - Madison Avenue - Mass media - Advertising and Marketing - Television
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