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2008 Marketing Plan Template |
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JCDecaux Full-Year Net Plunges on ?Worst? Advertising Slump (Bloomberg)
March 10 (Bloomberg) -- JCDecaux SA , the world?s second- biggest seller of outdoor advertising, posted a steeper drop in full-year profit than analysts estimated because of an unprecedented ad crunch.
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Fite joins AB Advertising Group (San Diego Union-Tribune)
Ryan Fite has joined AB Advertising Group in Carlsbad as director of sales and marketing.
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US online advertising spend set to overtake all print and DM (Media Week Online)
New York - Spending on digital advertising in the US will overtake print for the first time this year, according to new figures.
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Star Tribune names new advertising chief (Minneapolis-St. Paul Star Tribune)
The Star Tribune has named Jeff Griffing as its new head of print and digital advertising.
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Star Tribune names new advertising chief (MalaysiaNews.net)
The Star Tribune has named Jeff Griffing as its new head of print and digital advertising. Griffing, 45, who currently is sales vice president and publisher of Time Inc.'s Sports Illustrated Group in...
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LifeLock, FTC & State Attorneys General Agree to Advertising Standards (redOrbit)
TEMPE, Ariz., March 9 /PRNewswire/ -- LifeLock, Inc., the industry leader in identity theft protection, today announced that it has signed an agreement with the Federal Trade Commission (FTC) and several State Attorneys General which closes a compliance inquiry by setting advertising standards for the company and establishing regulatory guidance for the identity theft protection industry.
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quadrantONE and BAT Partner to Bring Athlete Endorsements to Premium Online Newspaper Advertising (dBusinessNews.com)
IRVINE -- Brand Affinity Technologies, Inc. (BAT), the company reinventing endorsement marketing, and quadrantONE, a joint venture of four major media companies that focuses on advertisers seeking prime audiences and national reach, have partnered to bring endorsements to premium online newspaper advertising.
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School Districts Consider Advertising (ClickOnDetroit)
School districts strapped for cash are becoming advertising hosts to drum up revenue.
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Lifelock pays millions in false advertising case (NBC 26 Augusta)
An Arizona company that promised to protect consumers from identity theft has agreed to pay $12 million to settle false advertising claims brought by the Federal Trade Commission and 35 states.
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Best in Advertising on Twitter: Pinkerton South Wins the 2010 Shorty Award in NYC (PRWeb via Yahoo! News)
Hollywood has its Oscars, and Broadway its Tonys. And now the Shorty Awards honor Twitter's best of the best. Frank Adman, Pinkerton South's 1960s-retro ad man, took this year's top honors in Advertising.
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