Beyond GM's Bailout or Bankruptcy: The Chevy Volt

Scion's Marketing Story: As You've Never Heard it Before

Public Body Scanning Stunt Promotes Thermal Underwear

The Media Frustrations of a Bottled Water CEO

Chasing Consumers Into Planes, Hotels and Cruise Ships

Verizon Marketing VP Discovers Brand Differentiator He Didn't Know He Had

No Economic Slump for Social Media App Ads

Cable Operators Warned of Weak End-User Experience

Schwab CMO Raves About Recent Rotoscope Ads

Traveling Freak Show Promotion Boosts Dos Equis Brand

A Sour View of Corn Refiners' Sweetener Ads

Police Halt Carnival Cruise Lines Wrecking-Ball PR Stunt

Doggedly Maintains Highest Luxury Standards

Northern Europe's E-Mail War Against Big Oil

And What It Says About Celebrity Endorsements

Creating Zealots Rather Than Customers

And What You Can Do To Change That

Intentional Bleepers and Bloopers as Branding Tactic

User Generated Content Morphs Into Bookshelf Copyright Competitor

New Services Help Marketers Fight Brand Copy Cats

Watch Industries Other Than Your Own

Peugeot's Unique Strategy

Luxury House Moves to TV Ads as Elite Status Erodes

Marketer Reengineers Facilities and Inventory for Seniors