MassMarketing.org:: the open Marketing & Advertising Community

account

advertising news
Advertising Age - Complete Feed
A 'Breech' of Ad Policy? NEW YORK (AdAge.com) -- Looks as if someone else may have their knickers in a twist over the way two Super Bowl commercials featuring pantsless actors were aired back to back during the game. Carat Picks Up More Work From Pfizer NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings. ABC: 41 Million Tune in to Oscars Broadcast NEW YORK (AdAge.com) -- Looks as if the big Oscars gambit paid off: ABC today said last night's broadcast of the 82nd annual Academy Awards, replete with an expanded 10-nominee slate for Best Picture, notched the event's highest audience since 2005. Beiersdorf Picks Aegis' Carat For $100 Million Media Planning, Buying NEW YORK (AdAge.com) -- Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat after a review that included the longtime incumbent, Omnicom Group's OMD, executives with knowledge of the situation said. Why 'Modern Family' Still Drives Toyota NEW YORK (AdAge.com) -- The image seemed jarring: On a February broadcast of ABC's "Modern Family," members of the cast chatted happily while traveling in, of all things, a Toyota. What was one of the nation's most beloved sitcom families doing in a vehicle made by a company undergoing a massive recall? Why Apple's Oscar Ad Won't Go Viral NEW YORK (AdAge.com) -- Apple went big on TV for the new iPad with multiple spots during the Oscars telecast, but don't expect "Meet iPad" to do huge numbers on the web. Video Chat Is Where It's at -- but How Do Brands Fit in? YORK, Pa. (AdAge.com) -- A growing number of consumers are using video chat in conjunction with social networking to keep in touch with family and friends to hold video conferences. All that activity has some forward-looking marketers and ad agencies exploring how they can use video chat for advertising directly to customers, market research, customer service and even branded interactive experiences. E-tailers Seek Revenue Boost From Ads That May Even Tout Rivals NEW YORK (AdAge.com) -- Don't be surprised if the next time you're shopping on Target.com, Walmart.com or any other major retailer, you see ads -- sometimes for competing stores. ComScore Adds TV Exec for Measurement Bid NEW YORK (AdAge) -- ComScore added some firepower in its bid to extend its media measurement to TV. The analytics firm hired former Arbitron exec Joan FitzGerald as VP-television sales and business development, which means ComScore is knocking at the door of cable, satellite, telco and set-top makers such as TiVo to do business deals for data. Why Metrics Are Killing Creativity in Advertising When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers. Megabrands Index Megabrands Top 200 Brands ranked by measured U.S. media spending. Top 200 Megabrands By measured media spending in 2007 Marketing Services Agency Rankings Index Rankings of Marketing Services agencies, including top Direct Marketing, Sales Promotion and Interactive agencies. Media Agency Rankings Index Media Specialist Cos. Rankings of the largest media buying and planning companies; latest edition: 2008. Top media specialist cos. in 2007 Updates to Ad Age's Annual 2008 An index to updates made to Ad Age's Annual 2008 (Dec. 31). PIB Index page PIB Index page Unilever Names Keith Weed as New CMO BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month. WPP Reports 16% Drop in Profit for 2009 NEW YORK (AdAge.com) -- Echoing the sentiment of every other holding company that the worst of the recession's impact on the ad business has past, WPP, the world's largest ad conglomerate, reported a pretax-profit drop of 16.1% to $1.2 billion from $1.5 billion in 2008. Costa Rica's Annual Pilgrimage Goes Viral NEW YORK (AdAge.com) -- It sounds like the slacker's version of a religious pilgrimage to substitute a long, arduous trek to a holy site with an effortless stay-at-home digital version. But the Catholic Church welcomed the idea when Costa Rica's Minister of Health last year banned the country's famous 228-year-old pilgrimage along with all other major public gatherings at the height of the outbreak of the H1N1 flu virus. Clarins Wonders: Can You Crowdsource a Fragrance? NEW YORK (AdAge.com) -- French beauty marketer Clarins Fragrance Group is launching a major global campaign Monday that's missing one major thing: the product. Soy-Sauce-Flavored Kit Kats? In Japan, They're No. 1 TOKYO (AdAge.com) -- Western marketers are adept at catering to the tastes of Japanese consumers, with quirky products such as McDonald's Filet-O-Shrimp burgers and a cucumber-flavored soft drink by Pepsi. But Nestle has upped the ante for the most creative only-in-Japan product by creating 19 unique flavors for Kit Kat, one of the best-selling chocolate candy bars in the world and the No. 1 brand confectionery brand in Japan. General Mills Targets Three Groups to Fuel Growth CHICAGO (AdAge.com) -- General Mills spelled out its recipe for profitable growth: Hispanics, baby boomers and millennials. The Minneapolis package-food company on Monday revealed products and marketing plans designed specifically for those segments at the Consumer Analysts Group of New York conference. Degree Backs TV Series Starring World Cup Contenders NEW YORK (AdAge.com) -- In the brand's first major U.S. Hispanic venture, Unilever's Degree Men deodorant is crafting an eight-week TV show around soccer players hoping to qualify for Mexico's World Cup team. It's No Coincidence Everyone in This Spanish Soap Drives a Ford NEW YORK (AdAge.com) -- In a world of dual screens, Telemundo and Ford are trying to redefine branded programming. Clorox and Univision Create a Prime-Time Special NEW YORK (AdAge.com) -- Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting toward not only product placement but also thoroughly threading its product and messages across a program or series -- all meant to create an affinity with specific groups of consumers. The Best of Latin American Marketing in 2009 NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009. CMOs, Go Beyond a PR Plan to Prepare for an Inevitable Product Crisis You can depend on facing a major product crisis. The only question is when. Analyze how your business is operationally configured to identify emerging crises and gather resources to respond to them meaningfully and quickly. Unilever Names Keith Weed as New CMO BATAVIA, Ohio (AdAge.com) -- Unilever has appointed longtime general manager Keith Weed as its chief marketing officer effective April 1, succeeding the outgoing Simon Clift, who announced his departure last month. Time to Rewrite the Brand Playbook for Digital Instead of simply appropriating everything that we know about branding for digital media, it may be time to focus on how digital media change what we know about branding. As Shops Transform, Marketers Must Adapt Too The flux that marketers will find themselves in as agencies transition from the old to the new model will require chief marketing officers to redesign how they interface with ad agencies and reevaluate the creative process. Being the Smartest One in the Room Gets Old Being brilliant marketers that we are, we sure do a bad job of marketing ourselves to our fellows, don't we? Oh, I know there are exceptions, and you've probably got vivid memories of sharing some idea or a huddle on fourth and inches, but we're out of sync with one another more often than not. Hilton Hotels Puts Creative Biz Into Review CHICAGO (AdAge.com) -- Hilton Hotels has placed its creative advertising account in review, a spokesman said. Carat Picks Up More Work From Pfizer NEW YORK (AdAge.com) -- Pharma giant Pfizer has consolidated under Carat all of its media buying for Wyeth DTC brands, industry executives say. The additional business was previously handled in-house by the Wyeth division and is estimated to be worth some $250 million in billings. Activision Blizzard Drops Crispin From 'Guitar Hero,' Taps TBWA NEW YORK (AdAge.com) -- Activision Blizzard has yanked creative duties for its "Guitar Hero" franchise from MDC Partners' Crispin Porter & Bogusky, tapping Omnicom Group's TBWA/Chiat/Day to market the games going forward. National Pork Board Selects Schafer Condon as Agency of Record CHICAGO (AdAge.com) -- The National Pork Board today named Chicago independent Schafer Condon Carter as its new agency of record, following a review, and the marketer said its long-running tagline, "the other white meat," is among many aspects of its marketing that is being re-evaluated. Beiersdorf Picks Aegis' Carat For $100 Million Media Planning, Buying NEW YORK (AdAge.com) -- Beauty marketer Beiersdorf has awarded its $100 million U.S. media planning and buying account to Aegis' Carat after a review that included the longtime incumbent, Omnicom Group's OMD, executives with knowledge of the situation said. JUST A NIGHT ON THE TOWN Bubbalu's, a Tejano bar, is built bad-ass: windowless, cinderblock walls, poor lighting. Beach-turquoise blue walls, dogs playing poker on the men's room wall, a Bubbalu's banner lording over the dance floor featuring a beach bum hammocking near some spen... A Woman's Place May Just Be in Digital Shops Marketers and agencies may at last surrender to the inevitable logic in having women not just create, but manage the development of conversations with other women. Eight Ways to Lower Agency Employee Turnover Based on interviews conducted with agency people at all levels, one thing is clear when it comes to employee turnover: Money is not the real issue. The Talented Jerk vs. the Sweetheart Hack (Part II) Why are talent and sweetness unlikely bedfellows, especially in the workplace? Sally Hogshead explores the answer to that question in her follow-up to her first column that compared bosses who are talented jerks and those who are sweetheart hacks. Principles of Change: The Seventh of Nine Find your spiritual side, the part of you that never changes, is always there, detached from any drama, and life on the outside becomes calmer. Ad Age's Guide to Marketing Recruiters Below is an extensive list of recruiting firms we've compiled. We plan to update it in the weeks and months to come, so send suggestions to nzmuda@adage.com. Why Metrics Are Killing Creativity in Advertising When the economy takes a nosedive, marketers get nervous. And when sales follow suit, clients stop approving creative ideas and start staring at numbers. Why Baby Boomers Can't Be Put in One Box With the upcoming (and much anticipated) Tom Brokaw special, "Tom Brokaw Reports: Boomer$," it seems like everyone is trying to jump on this particular wagon. Advertising Age published a fun piece by Judann Pollack called "The 15 Biggest Baby Boomer Brands" in which Pollack attempts to lay out the iconic products and their ad campaigns of her generation. This is precisely why marketing to boomers is in such a state of disarray. Folks are trying to take 20 pounds and shove it into a five-pound bag. Going for Olympic Gold Not Much Different From Winning at Work There are a number of parallels between Olympic figure skating and preparation for a big client meeting or presentation What Will Agencies Look Like in 2015? To say the world of advertising is in flux is a colossal understatement. Call this new reality what you will -- a sea change, a paradigm shift -- it's leaving marketers and agencies alike scratching their heads about the future ad landscape. What will agencies look like a few years from now? Here's where I'm placing my bets. What to Do When Your Sponsorship Agreement Goes Sour While the situation remains up in the air for Tiger Woods and his sponsors, it's time for the rest of us to shift our attention from how long and winding his road to redemption will be to the relevant lessons his saga offers to marketers regarding minimizing the damage from an alliance tainted by scandal. Why Delta Is No Longer in the Airlines Business I'm very much afraid the government has created a dangerous precedent by bailing out the "too big to fail" banks, insurance firms and auto companies. Newspapers Ought to Embrace the Pay-Per-Inquiry Ad Model If newspapers had faith in their medium, they'd embrace pay-per-inquiry advertising. U.S. Appears Hypocritical in Demanding Visa for Reporter The editor of our German-language newspaper, AutomobilWoche, was denied entry into the U.S. to cover the North American International Auto Show in Detroit because he didn't have a visa. Dubai's Media Censorship Fuels 'Double Standard' It Denounces Hiding behind "politically correct" financial terms that have the effect of denying reality won't help bring the changes Dubai Chamber of Commerce President Obaid Humaid Al Tayer thinks are so necessary.

2008 Marketing Plan Template
Proven over ten years of marketing and advertising, incorporating best practices from 100's of brands and leading global advertising agencies. Get the head start you need! Get ten years of marketing and brand experience in a ten second download! >>

advertising video