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As New 'Jersey Shore' Arrives, Appreciating MTV's More Sober Shows Later tonight, MTV will uncork the second season of "Jersey Shore," the reality series that does for attentive laundry administration what FDR did for grand-scale public-works projects. Immediately after it airs, some serious-thinking person will take to the internet, bemoaning the Snookification of American youth and preaching the perils of cavorting in non-staph-guarded Jacuzzis. And he or she will miss the point -- not about "Jersey Shore," which doesn't exactly aspire to anything more than entertainment -- but about MTV itself. There's a lot more on the responsibility side of the ledger than its critics care to admit. Capital New York Plies Tough Market With Earnest Journalism NEW YORK (AdAge.com) -- Capital New York, the latest in the long tradition of New York media start-ups covering the city, sits fittingly on the second floor of a squat SoHo tenement. The door to the street entrance is lacquered in dark green paint and marked up with graffiti; the buzzer to the office is curiously labeled "PdF." As McPherson Departs, ABC Faces Challenges NEW YORK (AdAge.com) -- ABC has abruptly parted ways with the architect of its fall prime-time schedule, just weeks before the new TV season is set to get underway. Brands on Sidelines as Disney, Google and MTV Charge Into Social Games NEW YORK (AdAge.com) -- There's a land grab in social gaming, but at this point, it doesn't look like there's much room for advertisers. Alberto-Culver Splits Media Account Between Maxus, Carat NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said. Online Ad Industry Assesses Latest Call for 'Do Not Track' List NEW YORK (AdAge.com) -- One of the online ad industry's worst fears -- aside from federal online privacy legislation -- is that Washington will mandate a national "do not track" list akin to a "do not call" list for online advertising. Agency Chief Gets Earn-out, Spreads Wealth to Employees NEW YORK (AdAge.com) -- Usual drill: Ad agency gets acquired, founders get rich and employees, well, get to work for the new boss. But that's not the drill at digital shop New Media Strategies, acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders set aside a stock pool to reward employees who stuck around. Capital New York Plies Tough Market With Earnest Journalism NEW YORK (AdAge.com) -- Capital New York, the latest in the long tradition of New York media start-ups covering the city, sits fittingly on the second floor of a squat SoHo tenement. The door to the street entrance is lacquered in dark green paint and marked up with graffiti; the buzzer to the office is curiously labeled "PdF." Brands on Sidelines as Disney, Google and MTV Charge Into Social Games NEW YORK (AdAge.com) -- There's a land grab in social gaming, but at this point, it doesn't look like there's much room for advertisers. Break Media Produces 3-D Web Series for Dell's Alienware NEW YORK (AdAge.com) -- Want to watch the web with funny glasses? Break Media and Dell brand Alienware think at least some of you just might. OgilvyOne Asia-Pacific Names Jerry Smith Regional President OgilvyOne Asia-Pacific has appointed Jerry Smith its new regional president, based in Hong Kong. In his new role, Mr. Smith will oversee the OgilvyOne operations in 12 local markets across the region. Five Questions With New DMA CEO Lawrence Kimmel NEW YORK (AdAge.com) -- The Direct Marketing Association has tapped a former agency head as its new CEO. Lawrence Kimmel, former chairman-CEO of Grey Direct Global Network, is the only agency CEO to hold the chief executive role at the DMA. Mr. Kimmel spoke with Ad Age about a variety of topics including what DMA members need to be doing more of and what the role of a DMA president should be. Steve Harty Exits BBH NEW YORK (AdAge.com) -- Steve Harty, North America group chairman for Bartle Bogle Hegarty, is leaving the agency after five years at the Publicis Groupe-backed shop. Everyday Health Appoints Goli Sheikholeslami Chief Product Officer Goli Sheikholeslami has joined Everyday Health as chief product officer, a newly created position. She will be responsible for all products and technology across Everyday Health. Ms. Sheikholeslami comes to the online-health business from the Washington Post, where she was VP and general manager of the digital division. Movie Marketing Veteran Si Kornblit Dies at 76 NEW YORK (AdAge.com) -- Simon Kornblit, movie marketing exec and 35-year DDB alum, has died from leukemia. Megabrands Index Megabrands Top 200 Brands ranked by measured U.S. media spending. [See 100 Leading National Advertisers for Megabrands rankings are 2007.] Marketing Services Agency Rankings Index Rankings of Marketing Services agencies, including top Direct Marketing, Sales Promotion and Interactive agencies. Media Agency Rankings Index Media Specialist Cos. Rankings of the largest media buying and planning companies; latest edition: 2008. Top media specialist cos. in 2007 Updates to Ad Age's Annual 2008 An index to updates made to Ad Age's Annual 2008 (Dec. 31). PIB Index page PIB Index page Is Your Detergent Stalking You? Unilever's Omo detergent is adding an unusual ingredient to its two-pound detergent box in Brazil: a GPS device that allows its promotions agency Bullet to track shoppers and follow them to their front doors. Publicis Reports Second-Quarter Organic Revenue Growth of 7.1% PARIS (AdAge.com) -- Publicis Groupe reported an organic revenue increase of 7.1% for the second quarter of 2010 as growth returned to most regions, and Chairman-CEO Maurice Levy predicted further improvement for the full year. AdFest's Big Winners Are Uniqlo and JWT, Four Months Late BANGKOK, Thailand (AdAge.com) -- The prizes at regional Asian ad awards AdFest have finally been announced -- four months late -- and Uniqlo and JWT are the top winners. Unilever's Lux Grows Sales in Asia and Latin America SINGAPORE (AdAge.com) -- Lux, one of Unilever's billion-dollar global beauty brands, has evolved from a bar soap once marketed in the U.S. using glamorous Hollywood stars into a leading mass-market brand in emerging markets. Sam Williams moved to Singapore in April as global business director for JWT's Lux business, overseeing marketing for one of Unilever's biggest brands. Tall Pay Wall for The Times in the U.K. Hits Traffic Hard LONDON (AdAge.com) -- Rupert Murdoch's experiment with a pay wall for The Times newspaper in London has yielded its first results, a two-thirds drop in the brand's market share within the print news and media categorysince it began demanding registration in May and subsequently erected a tall pay wall on July 2. Hispanic Market Hits Tipping Point NEW YORK (AdAge.com) -- If you're looking to reach upholders of traditional American values, your best bet might be the Hispanic market. The market is growing: The 2010 Census expected to count a record 50 million Hispanics, or one in every six U.S. residents, meaning the Hispanic population will have increased a stunning 42% from the previous census in 2000. MDC's Adrenalina Becomes Unit of Kirshenbaum NEW YORK (AdAge.com) -- Three-year-old U.S. Hispanic agency Adrenalina will become an operating unit of MDC Partners sibling Kirshenbaum Bond Senecal & Partners, following the departure of the last of Adrenalina's three founders, Manuel Wernicky. How to Connect With the Digital Latino With nearly 23 million Hispanics online in 2009 and consuming just about everything with a social aspect to it, the online-social-mobile-gaming media world has become their new digital Plaza del Pueblo. Now is the time for marketers to capitalize on the growth and momentum of the digital plaza. Levi's Takes Its Work Wear on a Journey Along Pan-American Highway Lapiz Wins Two Gold Lions for Bounty and U.S. Hispanic Market CANNES, France (AdAge.com) -- In the only Lions so far for the U.S. Hispanic market, Leo Burnett's Latino agency Lapiz won two Gold prizes this week at the Cannes Lions International Advertising Festival for a radio spot called "Battle" for Procter & Gamble's Bounty paper towels. A Quick Fix for Faulty Surveys Surveys rarely, if ever, provide a direct window into consumers' minds. A host of biases exist that can lead to errors in measurement or inaccurate responses. Yet even when a question's meaning is transparent to consumers, another insidious bias can emerge in surveys: response substitution. Eliminate this, and you'll uncover brand-perception truths you never knew existed. Behavioral Economics Helping Marketers Better Understand Consumers NEW YORK (AdAge.com) -- The next time you're standing in the coffee aisle at the grocery store and pick up one particular brand of joe over another, ask yourself why. The answer might be rooted in behavioral economics 101. Marketers lately are turning to behavioral economics, a blend of psychology and economics that has until recently been a mostly academic discipline, and could be described most simply as the study of how consumers make economic decisions. Meet the New and Evolved CMO Rock Stars BATAVIA, Ohio (AdAge.com) -- The era of the high-profile, big-personality, high-production-value chief marketing officer -- which was already going wobbly as the recession began -- has ended definitively with the departures in the past year of the likes of Unilever's Simon Clift and Kodak's Jeff Hayzlett. Why TV, and Why Now, for Vistaprint NEW YORK (AdAge.com) -- Online printer and direct marketer Vistaprint recently tried TV for the first time, and CMO Trynka Shineman explains why. Why Interruption Still Trumps Engagement Ads that interrupted with sales messages worked so effectively for so long; making the content worth consumers' time meant that brands could risk asking for the sale. It's not a new idea, and today's consumers aren't a new breed of human being. Yet we've assumed that the old rules no longer apply. Agency Chief Gets Earn-out, Spreads Wealth to Employees NEW YORK (AdAge.com) -- Usual drill: Ad agency gets acquired, founders get rich and employees, well, get to work for the new boss. But that's not the drill at digital shop New Media Strategies, acquired by Meredith Corp. back in 2007. When that deal closed, CEO Pete Snyder and fellow founders set aside a stock pool to reward employees who stuck around. Diageo Launches Review of U.S. Media Biz NEW YORK (AdAge.com) -- Diageo has launched a review of its $130 million U.S. media planning and buying account currently managed by WPP's Mediacom, according to executives with knowledge of the review. The review encompasses all of Diageo's brands, which include Jose Cuervo, Johnnie Walker, Smirnoff, Captain Morgan, Bailey's, J&B, Guinness and Tanqueray. H&R Block Taps Fallon for $155M Account Without Review NEW YORK (AdAge.com) -- H&R Block is shifting creative duties on its $155 million account to Publicis Groupe's Fallon from Omnicom Group's DDB without a review. Alberto-Culver Splits Media Account Between Maxus, Carat NEW YORK (AdAge.com) -- Personal care and household product marketer Alberto-Culver Co. has awarded the U.S. portion of its $150 million global media account to WPP's Maxus after a seven-month global review, according to executives with knowledge of the situation. The U.S. incumbent, Aegis' Carat, is poised to retain the business in Europe while picking the Canadian and Mexican portions of the account, the executives said. Omnicom Launches Mobile Consultancy at OMD NEW YORK (AdAge.com) -- Omnicom Group's OMD is launching a mobile-marketing consultancy called Airwave in a bid to help clients map out long-term mobile strategies. JUST A NIGHT ON THE TOWN Bubbalu's, a Tejano bar, is built bad-ass: windowless, cinderblock walls, poor lighting. Beach-turquoise blue walls, dogs playing poker on the men's room wall, a Bubbalu's banner lording over the dance floor featuring a beach bum hammocking near some spen... Why Brands Need to Better Optimize the Value of Their Sponsorship ROI The field of sponsorship ROI has matured to help companies save money and build business -- something CEOs and shareholders all demand -- so why aren't more companies investing in consulting and research information to help optimize the ROI of their sponsorships? Drop the Oatmeal and Forget What You 'Know' About Boomers The logic among advertisers is that boomers are sedentary technophobes who can't bear to shift brands. But it couldn't be further from the truth. Colorado's Debt Has Direct Impact on Direct Marketers Rather than make tough choices to pare spending, state legislators are looking to raise new revenue wherever they can find it, regardless of the long-term economic impact their actions might have on job-creating businesses. Direct marketing, which employs well over a million Americans, is the target of one such ill-advised policy decision in the state of Colorado. Return on Integrity Is the New Bottom Line for Marketers What do a small chocolate maker, a global tire manufacturer, a natural-foods company and an insurance company have in common? They all believe that acting with integrity is helping their businesses perform better. Nontraditional Firms Can Lead Way to Better Pricing Structures Different kinds of agencies have different reasons for frustration over the value-based pricing debate. Nontraditional agencies, which never engaged in the pricing methodology that led to today's value-based pricing, are suffering alongside our traditional brethren paying the price for bad pricing. I'm not here to complain about unfairness but rather to suggest that, in fact, non-traditional agencies have a pricing approach that offers a better solution. At 90, Direct-Marketing Legend Wunderman Looks Forward to 'Personal Advertising' Future Lester Wunderman, the founder of Wunderman Ricotta & Klein in 1958, is responsible for such seminal direct-marketing innovations as the 1-800 toll-free number for ordering merchandise, the magazine-subscription card and the first custom-rewards program. But what got him elected to the Direct Marketing Hall of Fame is how he fundamentally changed the nature of the business. The Real Scoop on Ad Age in the 'Mad Men' Era NEW YORK (AdAge.com) -- Ad Age Editor in Chief Rance Crain offers a glimpse into what our news organization was really like during the "Mad Men" era. If Ad Industry Doesn't Have Debate on Ethics, It's Doomed to Repeat Its Mistakes It's high time for the ad industry to formalize the process of ethical debate and discussion -- to bring up issues that many people in the business would rather not talk about. Dan Edelman Reflects on the Birth of a Public-Relations Giant "Poor people, poor PR" was Dan Edelman's reason for hiring the best and smartest people. Today, Dan's company ranks as the biggest independently owned PR firm in the world, with offices in 51 countries around the globe and about 3,300 employees.

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