Here in Italy Coca-Cola Light has launched a karaoke website which invites women to sing a Duffy song in front of a webcam in order to share it with the world.

Even if my very first reaction was pretty negative, I think the project is based on a good idea which simply doesn't fit Coke. What I mean is that while I was watching the videos my mind went to more epical tracks like for example We Are The World or Bohemian Rapsody. So the website makes you want to sing (or at least try to) in front of a webcam and has a good viral potential, but Duffy's song doesn't fit. Imagine the same karaoke idea applied to the promotion of a new album by Madonna, Robbie Williams or, even better, to drive some energy back to a record label.

The agency is Scholz & Volkmer.

...read the bumper sticker on my parents camper van. A stomach churning thought but a positive message i think we'd all agree. For a more contemporary adornment for your 'ride' look no further than Tweet My Bumper. A simple way to get more followers and a brilliant offline/online idea.

Though the sour economy has forced many companies to cut their advertising budgets, several Greater Baltimore marketing firms recently added new business to their rosters.

Many reporters would like you to believe there is a firm wall between content and advertising, but often they merge?particularly for niche or trade related publications.

Alcohol advertising should be banned and a minimum price put on each unit to combat harmful drinking the British Medical Association has said.

Advertisers and marketers may not know how to communicate with moms online, but they're going to be sending a lot more advertising their way in the coming months.

Doctors have called for the Government to introduce a minimum price of 50p per unit of alcohol, in an attempt to stop people drinking to much. They also want a ban of alcohol advertising.

CANNES, FRANCE ? A Wrangler jeans campaign photographed by trend-setting photographer Ryan McGinley won the top print advertising prize at the International Advertising Festival in Cannes, France. The campaign was created by agency Fred & Farid in Paris.

Kay Byrd has joined the Lake City News & Post?s staff as the newspaper?s advertising representative.

TV3 has been fined for breaking the law on Sunday advertising during the Rugby World Cup in 2007, but will pay significantly less than the $300,000 maximum penalty.

TV3 has been fined for breaking the law on Sunday advertising during the Rugby World Cup in 2007, but will pay significantly less than the $300,000 maximum penalty

YORK, ME--(Marketwire - July 2, 2009) - The Network Advertising Initiative (NAI) today applauded the announcement of Self-Regulatory Principles for Online Behavioral Advertising by the IAB, DMA, AAAA, ANA, and BBB. "The NAI applauds the creation of these Principles and appreciates the opportunity to have been involved in their development," said Charles Curran, Executive Director of the Network ...