I'm not a big fan of QR codes, but this idea is worth being shared because it's smart and buzzworthy, at least among us, creative geeks :-) See Frisk mints in action...

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Posting cool stuff on Adverblog is getting more and more difficult. I mean, I think the time of cool microsites is almost over. I was discussing the topic with some friends in Amsterdam the other day. To be successful and to be meaningful, you need to do more than a website. You need to connect it with the offline world, and surely you need to create a story worth being noticed and shared through social media. Paid media is no longer enough to drive traffic. And, in the same way a good/creative website doesn't make a campaign successful if you don't build an integrated action around it. So, getting back to the point, to become a cool campaign we can write about, you need to tell us a story that goes beyond sharing a link.

In a rare foray into television advertising, Internet giant Google ran an ad during the Super Bowl.

All's fair in love and advertising

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Feb. 8 (Bloomberg) -- Advertising spending in Italy fell 13 percent to 8.52 billion euros ($11.6 billion) last year, Nielsen Media Research said in an e-mailed statement today.

Last year, Yahoo still dominated display advertising on the Web in terms of sheer number of ad impressions on its properties, but social networking sites MySpace and Facebook came on strong. Some new data from comScore in its just-released 2009 U.S. Digital Year in Review ranks the top Web properties by the number of display ad impressions. Yahoo served up an estimated 521 billion impressions ...

The Department of Health has revealed that it spent more than £2.7m on advertising with Google last year. In a written answer to Conservative MP Nick Hurd (Ruislip Northwood), Health Minister Phil Hope said the department had bid on 21,939 different search terms but refused to reveal which ones.

CHICAGO----Nearly a year after a Connecticut attorney filed ethics complaints against more than 500 lawyers participating in the Total Attorneys group advertising platform, a Connecticut Statewide Grievance Committee panel has declared that Connecticut attorneys using the service did not pay for recommendations in violation of Rule 7.2 of the Connecticut Rules of Professional Conduct and did not ...

Tech ads have been a staple of Super Bowl Sunday since nearly the beginning, and yesterday's game was no exception.

FORT WORTH, Texas----Concussion, a full-service marketing, advertising and design firm, has been chosen as agency of record for Dallas Area Rapid Transit announced Dennis Mochon, DART Assistant Vice President, Marketing and Advertising.

MOOVE Media, the outdoor advertising arm of transport company ComfortDelgro Corporation, has raised $70,000 for the Home Nursing Foundation, a non-profit group that provides affordable home nursing services for the needy and elderly sick here.